Creativity

Gulf Restoration Network: Interactive Postcard

Postcard from the edge.

Published on Nov 22, 2011

Editor's Pick

An interactive postcard, created by M&C Saatchi Switzerland for The New-Orleans based Gulf Restoration Network, is aimed at giving the recipient first hand experience of the situation that remains in the Gulf of Mexico, over a year after the major oil spill there from the Deepwater Horizon rig. The postcard initially shows a stretch of empty shoreline and carries the tagline, 'We need more hands'. When you put your hand on it, a picture of seabird appears.

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About

Credits

Date
Nov 22, 2011
Agency:
M&C Saatchi - Geneva
Client:
Gulf Restoration Network
Executive Creative Director:
Olivier Girard
Art Director:
Gabriel Mauron
Copywriter:
Fraser Grant
Printing Company:
Galletet
Screen printing:
Serigraphie Charbonney
Video Editor:
Pascal Greco
Music:
Taxidermy Hall

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