Haagen-Dazs Serenades You While You Wait for Your Ice Cream to Soften

A violin-playing buddy soothes your hungry soul

Published on

Editor's Pick

Impatient eaters who are ready to dig into their cartons of Haagen-Dazs even if the ice cream's still hard enough to warp a spoon now have a little musical buddy to soothe their hungry souls. The brand's new Concerto timer app employs the generally poorly utilized tech of AR, but in a delightful, useful way. Aim your phone at a container of the ice cream and it will summon a violin-concerto playing muse, who will perform a tune for the two-minutes it takes for Haagen-Dazs to soften to prime devouring consistency. Apparently, this is the first iOS mobile AR app that integrates 3D Kinect technology and video data.

For another cool food-in-waiting app, check out Deutsch L.A.'s Perfect Pop for Pop Secret.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Aug 01, 2013
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age