Haagen-Dazs Serenades You While You Wait for Your Ice Cream to Soften

A violin-playing buddy soothes your hungry soul

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Editor's Pick

Impatient eaters who are ready to dig into their cartons of Haagen-Dazs even if the ice cream's still hard enough to warp a spoon now have a little musical buddy to soothe their hungry souls. The brand's new Concerto timer app employs the generally poorly utilized tech of AR, but in a delightful, useful way. Aim your phone at a container of the ice cream and it will summon a violin-concerto playing muse, who will perform a tune for the two-minutes it takes for Haagen-Dazs to soften to prime devouring consistency. Apparently, this is the first iOS mobile AR app that integrates 3D Kinect technology and video data.

For another cool food-in-waiting app, check out Deutsch L.A.'s Perfect Pop for Pop Secret.

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About

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Date
Aug 01, 2013
Client:
Haagen-Dazs
Category
Latest Creativity News on Ad Age

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