Creativity

Haagen-Dazs: Help The Honey Bees

While ice cream and bees make an unlikely combination, frozen aisle staple Haagen-Dazs is pushing the plight of the erosion of honeybees with a site developed by Goodby and U.K. firm unit9.

Published on Mar 21, 2008

Editor's Pick

Using a hive as a menu, which can be divided into various sections with a mouseover, the Help the Honeybees site lets you read factoids about the ice cream brand's involvement in the honeybee situation, which essentially breaks down to their pollination of 1/3 of the world's food supply. Additionally, one can click and drag a black and gold-striped bug across a tree-strewn green field to access additional content and stats, which tie into Haagen-Dazs ingredients--about this often overlooked dilemma, which affects the food chain in more ways than one.

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About

Credits

Date
Mar 21, 2008
Agency:
Goodby Silverstein & Partners
Executive Creative Director:
Jeff Goodby
Creative Director:
Margaret Johnson
Client:
Haagen-Dazs
Creative Director:
Jim Elliott
Interactive Creative Director:
Keith Anderson
Art Director:
Tanner Shea
Copywriter:
Andrew Bancroft
Creative Coordinator:
Asya Soloian
Director of Integrated Production:
Mike Geiger
Agency Interactive Producer:
Kelsie Van Deman
Interactive Production:
unit9
Executive Producer:
Valentina Culatti Alisi
Interactive Director:
Fredrick AvÃ'©n
Lead Tech:
Tony Volpe

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