Haagen-Dazs: Mayan Chocolate Ice Cream

For many, indulging in chocolate ice cream can be a transporting experience. To tempt consumers into trying its new Mayan Chocolate flavor, Häagen-Dazs took that notion literally by transporting them 2,500 years into the past to explore the

Published on

Editor's Pick
For many, indulging in chocolate ice cream can be a transporting experience. To tempt consumers into trying its new Mayan Chocolate flavor, Häagen-Dazs took that notion literally by transporting them 2,500 years into the past to explore the origins of chocolate's rich history. Created by Goodby, Silverstein & Partners, the elegantly designed "Mayan Chocolate Ice Cream" website leads visitors on a virtual journey through the ancient rain forests of the Mayan Empire (where Guatemala is today), at every stop educating them about another aspect of the original chocolate recipeâ€"the discovery of cocoa beans, the mystical properties of the first chocolate drink and the role of cinnamon in the chocolate-making process. The realism of the virtual landscape is enhanced by the presence of ancient Mayan pyramids and even an active volcano, and visitors can interact further with the landscape by pulling ripe cocoa pods from a cocoa tree, or grabbing a Mayan stone tool to peel the inner bark off a cinnamon tree.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age