Creativity

Watch David Beckham Promote His Whisky Brand Haig Club in This Guy Ritchie-Directed Ad

The Sell: Sumptuous Scottish Scenery and Soccer Star's Sex Appeal

Published on Oct 20, 2014

Editor's Pick

Director Guy Ritchie is better known for his gangster movies than for filming Scottish lochs, but here he helps out his friend David Beckham with a film for the launch of Beckham's whisky brand, Haig Club (Diageo teamed up with Beckham and music/TV mogul Simon Fuller to launch the label). The spot, from Adam & Eve/DDB, shows Beckham arriving via motorbike for a rendezvous with an exclusive group of mates at a Scottish castle. This is Scotland luxe, with hunting and shooting types, private jets, Highland cattle and more -- and it might be cheesy were it not for the star quality Beckham exudes.

Beckham is adding Haig Club whisky to his already substantial marketing empire, which includes branded fragrances and underwear. It's his first alcohol brand, however, as his retirement as a professional footballer last year left him free to promote such products.

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About

Credits

Date
Oct 20, 2014
Agency:
Adam & Eve/DDB London
Client:
Haig Club
Creative Director/Copywriter:
Shay Reading
Creative Director/Art Director:
Frank Ginger
Executive Creative Director:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Emer Stamp
Agency TV Producer:
Pamie Wikstrom
Planner:
Michael Hines
Managing Director:
Tammy Einav
Production Company:
Independent/Reset
Director:
Guy Ritchie
Producer:
Adam Saward
DOP:
John Mathieson
Executive Producer:
Jani Guest
Executive Producer:
Dave Morrison
Soundtrack name and composer:
Left Hand Free, Alt-J (Newman/Unger-Hamilton/Green)
Editor:
James Herbert
Editor:
Angus Munro
Post Production:
nineteentwenty
VFX Supervisor:
Ludo Fealy
Colorist:
Paul Harrison
Colorist:
Finish
Sound Engineer:
Jack Sedgwick
Sound Engineer:
Wave

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