Creativity

As Ireland Votes on Same-Sex Marriage, Hailo Pranks Cab Customers with a 'Heterophobic' Driver

Stunt Promotes Offer of a Free Ride on Polling Day

Published on May 21, 2015

Editor's Pick

Tomorrow (May 22) sees Irish citizens go to the polls to vote in a referendum on same-sex marriage. In support of the yes vote, cab hailing app Hailo pranked customers in Dublin taxis with a "heterophobic" driver who sounds off on all the evils of straight relationships. The stunt, by local agency Guns or Knives, promotes Hailo's offer of a free ride to the voting booth on the day of the referendum. We're told the (fantastic) driver is a real Dublin cabbie.

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Credits

Date
May 21, 2015
Agency:
Guns or Knives Dublin
Client:
Hailo

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