Creativity

Hallmark Australia Enlists Postal Puppies for This Sweet Spot

Naked Communications Melbourne Spearheads This Campaign for the HelloYou App

Published on Jul 09, 2014

Editor's Pick

Naked Communication Melbourne delivers a concentrated dose of cuteness in this effort to promote Hallmark's HelloYou -- an application that allows smartphone users to select and draft greeting cards, then have them delivered by post.

The spot demonstrates the simplicity of the app by replacing regular postmen with sleepy pups who deliver happiness to people's doorsteps -- because, what's cuter than a napping puppy? Babies napping with puppies, obviously, but maybe they're saving that idea for the next spot.

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About

Credits

Date
Jul 09, 2014
Agency:
Naked Communications Melbourne
Client:
Hallmark
Head of Brand:
Estherina Daniel
Senior Brand Manager:
Leanne Bilinski
Brand Manager:
Lucy Cavanagh
Head of Digital:
Merissa Hargreaves
Digital Channel Manager:
Erin Bishop
Digital Coordinator:
Ashlea Caygill
CEO:
Carl Ratcliff
Managing Director, Melbourne:
Tom Ward
Creative Director:
Tristan Graham
Creative Strategist:
Craig Adams
Head of Design:
Thomas Rennie
Strategy Director:
Adam Reeves
Producer:
Mark Bradley
Integrated Producer:
Andy Day
Head of PR:
Catherine Donnelly
Production Company:
C-KOL
Director:
Jessie Oldfield
Director:
Adam Murfet
Producer:
Elizabeth Rocka
Post Production:
C-KOL
Editor:
Dan Kerr
Sound:
Production Alley
Music:
Audio Network

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