Creativity

Do You Want Tough Love or Soft Love From Your Cough Candy?

'Scrubs' Actor John McGinley Plays Two Alter Egos

By Alexandra Jardine. Published on Jan 11, 2016

Editor's Pick

Halls highlights two different flavors of cough candy -- Mentho-lyptus Halls and Honey Halls -- by personifying them as "Tough Love" and "Soft Love" in a humorous new campaign.

The aim is to cater to different types of people when they're sick -- those who want to be pampered versus those who want a no-nonense approach. A TV spot and longer online ad, created by Wieden & Kennedy London and directed by Biscuit's Jeff Low, sees "Scrubs" actor John McGinley play the two alter egos -- Tough Love is a redneck-type hard nut with a fierce dog who punches walls, while Soft Love has flowing blond locks, wears a cream cable knit sweater and has a basket full of cute puppies.

Additional films will live online, while Halls aims to serve up the videos to those who are actually sick using "flu tracker" data.

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About

Credits

Date
Jan 06, 2016
Agency:
Wieden + Kennedy London
Client:
Halls
Creative:
Bertie Scrase
Creative:
Christen Brestrup
Executive Creative Director:
Tony Davidson / Iain Tait
Creative Director:
Laura Sampedro
Creative Director:
Carlos Alija
Director:
Jeff Low
Producer:
James Laughton
Prod Co:
Biscuit Filmworks
Post Prod:
MPC London
Production Co Producer:
Orlando Wood
Sound Design & Audio Engineer:
Will Cohen@ Strings & Tins

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