Do You Want Tough Love or Soft Love From Your Cough Candy?

'Scrubs' Actor John McGinley Plays Two Alter Egos

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Editor's Pick

Halls highlights two different flavors of cough candy -- Mentho-lyptus Halls and Honey Halls -- by personifying them as "Tough Love" and "Soft Love" in a humorous new campaign.

The aim is to cater to different types of people when they're sick -- those who want to be pampered versus those who want a no-nonense approach. A TV spot and longer online ad, created by Wieden & Kennedy London and directed by Biscuit's Jeff Low, sees "Scrubs" actor John McGinley play the two alter egos -- Tough Love is a redneck-type hard nut with a fierce dog who punches walls, while Soft Love has flowing blond locks, wears a cream cable knit sweater and has a basket full of cute puppies.

Additional films will live online, while Halls aims to serve up the videos to those who are actually sick using "flu tracker" data.

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About

Description
Got a cough? Then chose how you want to be looked after, with Tough Love or with Soft Love. Get more online to get yourself better.
Credits
Date
Jan 06, 2016
Agency:
Wieden + Kennedy London
Client:
Halls
Creative:
Bertie Scrase
Creative:
Christen Brestrup
Executive Creative Director:
Tony Davidson / Iain Tait
Creative Director:
Laura Sampedro
Creative Director:
Carlos Alija
Director:
Jeff Low
Producer:
James Laughton
Prod Co:
Biscuit Filmworks
Post Prod:
MPC London
Production Co Producer:
Orlando Wood
Sound Design & Audio Engineer:
Will Cohen@ Strings & Tins
Tags
Category
Industry
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