Emoticons Go Acoustic in App From German Orchestra

Hamburg Philharmoniker and Draftfcb add note-based icons to texts

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Music lovers can send a text message with an orchestral emoticon with an app created by the Hamburg Philharmoniker orchestra. The Acousticons app, created by Draftfcb Hamburg and digital agency AKRYL, lets texters add personalised notes, with names like "Amabile" or "Scherzando", represnting a wide range of emotions. Each emoticon (created in collaboration with Optix Digital Pictures) also has an acoustic sound. The app also contains the current season's program and a direct link to order tickets.

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About

Credits
Date
Apr 17, 2013
Agency:
Draftfcb - Hamburg
Client:
Hamburg Philharmoniker
Digital Agency:
AKRYL
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