Creativity

Predatory Penises Personify Street Harassment in This Very NSFW PSA

Spot by TBWA/Paris Promotes Mobile App HandsAway

By Alexandra Jardine. Published on Jan 26, 2018

Editor's Pick

It's the kind of thing that could give you nightmares. In this French ad for Hands Away, an app that women can use to protect themselves against harassment, a bunch of penises wriggle out of pants and set out on their own in the most predatory way imaginable.

The spot, by TBWA/Paris, is based on stories by real-life women relating how they've been harrassed on the street. Alongside their narration, we see the animated penises moving through bars, clubs and along the street in packs, eventually chasing a terrified-looking dog.

The app itself has a tracking system that allows users to alert a community of "Street Angels" in case of danger, whether you are the victim or just a witness. Through its community of users, women can share their own testimonials of harassment and also comfort victims.

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Credits

Date
Jan 26, 2018
Agency:
TBWA Paris
Client:
Hands Away

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