msterdam's Hans Brinker Budget Hotel has long billed itself as the "worst hotel in the world." But this new campaign out of longtime agency Kessels Kramer shows the lodgings have gotten a little less crappy. As a new spot and print campaign show, the hotel is now putting a flourish to its elevator "not working" sign, toilet paper ends are neatly folded and candy wrappers grace guest pillows. At the hotel itself, certain suites now boast enticing tropical views, courtesy of new wallpaper.
View the video here.