The Worst Hotel in the World Just Got a Little Less Crappy

Kessels Kramer upgrades Hans Brinker Budget Hotel in new campaign.

Published on

Editor's Pick

msterdam's Hans Brinker Budget Hotel has long billed itself as the "worst hotel in the world." But this new campaign out of longtime agency Kessels Kramer shows the lodgings have gotten a little less crappy. As a new spot and print campaign show, the hotel is now putting a flourish to its elevator "not working" sign, toilet paper ends are neatly folded and candy wrappers grace guest pillows. At the hotel itself, certain suites now boast enticing tropical views, courtesy of new wallpaper.

View the video here.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 18, 2013
Hans Brinker Budget Hotel
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age