Creativity

Hapa Sushi: Onion-Flavored News

With three locations in Denver and Boulder, Hapa Sushi is intent on building awareness in a fast-food universe. What better way than a virtually dick-ensian textual route? Hence we have the first of what promises to be a series of three unusual tablo

Published on Nov 18, 2004

Editor's Pick

With three locations in Denver and Boulder, Hapa Sushi is intent on building awareness in a fast-food universe. What better way than a virtually dick-ensian textual route? Hence we have the first of what promises to be a series of three unusual tabloid quarter pages in the Denver edition of The Onion, via Boulder agency TDA Advertising & Design. "This is paid advertising that is indistinguishable from the surrounding humorous editorial content for which The Onion is known," points out TDA CD Jonathan Schoenberg. "It is not labeled 'Advertisement.' " As for the motivation to mix food and below-the-belt humor, which would seem to be a potentially volatile combo, "People read The Onion for outrageous entertainment," he adds. "We tried to honor that."

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About

Credits

Date
Nov 18, 2004
Client:
Hapa Sushi
CD/Copywriter:
Jonathan Schoenberg
Art Director/Copywriter:
John Alexander
Agency:
TDA

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