Romance Novel Hunks Invade an Office in a Fun Campaign for Harlequin

Forget Wine O'Clock, This Is Romance O'Clock

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Editor's Pick

This Canadian spot for romance novel publisher Harlequin doesn't make any apologies about the kind of literature its readers enjoy; it's escapism, pure and simple, and perhaps something to treat yourself with at the end of a long hard day.

That's illustrated by a storyline in which a woman daydreams, in her office cubicle, after a day's drudgery that it's now "Helen o'clock." Suddenly a guy from every romance novel cliche invades the office -- the billionaire taking her to Monte Carlo, the hunky fireman, suave doctor, strong cowboy -- carrying Helen and her colleagues off to the world of Harlequin. It's all fun, ridiculously over-the-top stuff, perfect for the genre.

The ad is by BBDO Toronto and is directed by Ben/Dave of Partners Film, Toronto. There's also a print and social media campaign that centers on the different romantic Harlequin archetypes.

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About

Credits
Date
Mar 15, 2016
Agency:
BBDO Toronto
Client:
Harlequin
Production Company:
Partners Film
Directors:
Ben/Dave
Category
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