Creativity

Sip Your Latte While Sitting on a Harley-Davidson at the Motorcycle Brand's Coffee Shop

Zulu Alpha Kilo Is Behind the Branded Cafe in Toronto

By Alexandra Jardine. Published on Jul 27, 2016

Editor's Pick

Harley-Davidson fans in need of a caffeine fix can now stop into a branded coffee shop that the motorycle brand has opened in Toronto.

"1903: A Harley-Davidson Café," named after the year in which Harley-Davidson was founded, was created by Zulu Alpha Kilo and is adorned with brand memorabilia, as well as some of the brand's newer bikes that customers can sit on for a photo opp. As the brand's dealerships are all outside the city center, the idea is that downtown shoppers can get a taste of what it's like to sit on a Harley.

The cafe is open now through to the end of September. Prior to its launch, it was promoted through social media as well as a series of wild postings that were hung in the surrounding neighbourhood. The posters were printed with a specially crafted ink made from the actual coffee served inside the café, giving them the texture and scent of real coffee.

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About

Credits

Date
Jul 27, 2016
Agency:
Zulu Alpha Kilo
Chief Creative Officer:
Zak Mroueh
Client:
Harley-Davidson
Executive Creative Director:
Allen Oke
Art Director:
Noel Fenn
Associate Creative Director:
Noel Fenn
ACD/Writer:
Andrew Caie
Design Director:
Ryan Booth
Social:
Curtis Denomme
Social:
George Ault
Social:
Joel Felker
Client:
Anoop Prakash
Client:
Josiane Figueiredo
Client:
Karen Mayberry
Client:
Vesa Mikkola
Client:
Marco Di Giantomasso
Client:
Jayden Rioux
Client:
Catherine O'Brien
Client:
Dan Kerr
Studio Artist:
Kathy Hepinstall
Studio Artist:
Brandon Dyson
Studio Artist:
Ashleigh O'Brien
Studio Artist:
Andrew Martin
Studio Artist:
Amanda Braun
Agency Producer:
Kari Macknight Dearborn
Agency Producer:
Laura Dubcovsky
Agency Producer:
Pam Portsmouth
Account Team:
Kerry McKibbin
Account Team:
Maya Adler
Strategy:
Heidi Philip
Strategy:
Jamie Cuthbertson
Social Strategy:
Sam Kamiel
Photographer:
Michael Headford
Photographer:
Jason Baker
Photographer:
Goldmond Fong
Photographer:
Laura Friedmann
Photographer:
Patrick Nichols
Photographer:
Dan Lim
Sound Recording:
Ian Reynolds
Media Agency:
Jan Kelley
PR Agency:
Weber Shandwick
PR:
Melissa Graham
PR:
Sophie Shin
PR:
Dana Frank
Event Company:
The Mint Agency
Construction:
The Mint Agency
Interior Design:
The Mint Agency
Fabrication:
The Mint Agency
Management:
Andrew Gayle
Management:
Jennifer Landgen
Management:
Jon Davine
Interior Design:
Adam Elijah
Lead Fabrication:
Humberto Garcia
Coffee Ink Producer:
Toronto Ink Company
Coffee Ink Producer:
Jason Logan

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