Creativity

Harley-Davidson: Screw It, Let's Ride

The motorcycle manufacturer's new campaign, Screw It, Let's Ride, throws nation-wide economic strife, war and skyrocketing gas prices to the wind, in favor of chrome-plated escape and road therapy.

Published on May 05, 2008

Editor's Pick

This full-page ad ran in USA Today; more pages are slated to run in Sports Illustrated and other magazines.

The campaign Web site allows users to submit Ad Lib-style rally cries by customizing highlighted portions of messaging. Screw It, Let's Ride branded bandanas are also available at select Harley dealers.

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About

Credits

Date
May 05, 2008
Agency:
Carmichael Lynch
Chief Creative Officer:
Mike Lescarbeau
Executive Creative Director:
Jim Nelson
Client:
Harley-Davidson
Group Creative Director:
Sheldon Clay
Senior Art Director:
Brad Harrison
Senior Writer:
Ellie Anderson
Executive Art Producer:
Sandy Boss Febbo

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