The motorcycle manufacturer's new campaign, Screw It, Let's Ride, throws nation-wide economic strife, war and skyrocketing gas prices to the wind, in favor of chrome-plated escape and road therapy.
Published on May 05, 2008
This full-page ad ran in USA Today; more pages are slated to run in Sports Illustrated and other magazines.
The campaign Web site allows users to submit Ad Lib-style rally cries by customizing highlighted portions of messaging. Screw It, Let's Ride branded bandanas are also available at select Harley dealers.