This Father's Heartbreaking Plea May Shock You

UK newspapers run ad by father who wishes his son had cancer instead

Published on May 09, 2013

Editor's Pick

This heartbreaking print ad ran in London's Evening Standard and Independent newspapers this week, highlighting a father's plea for awareness of his son's fatal disease. It was created by agency Archibald Ingall Stretton for Alex Smith (a friend of the agency), whose son has Duchenne Muscular Dystrophy. Smith has started Harrison's Fund to draw attention to the disease and increase research funding. In the copy, Smith says he wishes his son had cancer, because unlike with cancer, there is no treatment and no cure. He has also recorded a moving videoon the subject.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


May 09, 2013
Archibald Ingall Stretton
Harrison's Fund

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.