Creativity

The Chicken Wears Prada

Harvey Nichols' sale ads depict headless fowl in designer wear

Published on Jun 06, 2013

Editor's Pick

"Keep calm and carry on" meets "running like a chicken with its head cut off" in the latest campaign from Adam&eveDDB and UK department store Harvey Nichols. The digital, print, and outdoor work predicts customers' frantic behavior during the store's summer sales, with headless chickens wearing bright colored Zegna, Valentino and MSGM-inspired pieces featured in the Harvey Nichols Spring/Summer 2013 collection. (The 'headless' theme follows up from the store's 2010 Headless Woman promotion). The sales begin next week and with prices beginning at 50% off, "try to stay calm" is probably good advice.

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About

Credits

Date
Jun 06, 2013
Agency:
Adam & Eve/DDB London
Client:
Harvey Nichols
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Emer Stamp
Creative:
Nikki Lindman
Creative:
Toby Brewer
Creative Producer:
Kirsty Petrie
Retouching:
Dan Jackson
Art Buyer:
Daniel Moorey
Photographer:
Daniel Stier
Dress Maker:
Lenka Padysakova
Animal Handler:
Trevor Smith
Photography Agency:
Twenty Twenty
Media Agency:
Rocket

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