Creativity

Harvey Nichols: Moth

Dimitri Daniloff's outré photographic surrealism (click here &

Published on Nov 06, 2006

Editor's Pick

Dimitri Daniloff's outré photographic surrealism (click here for some of his PS2 work) makes for an elegant if rather bizarre fashion/beauty fit in a recent branding effort for Harvey Nichols. The magazine/newspaper campaign seeks to reinforce Nichols' "position as the U.K.'s most renowned fashion retailer," according to the company. As for the head replacements, DDB/London creatives Emer Stamp and Ben Tollett joke that Nichols didn't give them a dime. "When your miniscule budget will only stretch to bug-eyed, goofy-toothed, mono-browed models, this is the kind of stuff you end up with," they quip.

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About

Credits

Date
Nov 06, 2006
Copywriter:
Ben Tollett
Art Director:
Emer Stamp
Photographer:
Dimitri Daniloff
Agency:
DDB London
Client:
Harvey Nichols
Designer:
Peter Mould
Copywriter:
Emer Stamp
Art Director:
Ben Tollett

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