Harvey Nichols' Selfish Holiday Campaign Nabs Four Cannes Grand Prix

Adam&Eve DDB and Outsider's James Rouse Campaign for the Retailer Earned Two More Big Lions in Integrated and Film

Published on Dec 04, 2013

Editor's Pick

The U.K. continues to prove that it has the best that Christmas marketing to offer. Following blockbuster campaigns from John Lewis, M&S and more, retailer Harvey Nichols hits one more out of the park, this time to promote their brilliant cheap gifts collection -- a series of products like gravel in a tin, or a couple of rubber bands, branded with "Sorry, I Spent it On Myself," the company's sly way of telling you not to go spending your hard-earned moolah on friends or family, but save it for a much more deserving recipient. The collection was previewed in a film by adam&eve DDB, which now debuts a spot that features the gift-giving itself. As people receive their very cheap gifts, they're confronted by the givers, who flash, subtly, what they ended up getting for themselves. Featuring terrifically restrained performances, the effort was directed by Outsider's James Rouse.

The campaign ultimately became the favorite at the Cannes Lions International Festival of Creativity, earning Grand Prix in Promo & Activation, Press, Integrated and Film. Read the story behind the Promo & Activation win, Press Grand Prix details, Film and Integrated awards on

For more of the goings on at Cannes, tune into Creativity's "The Best of Cannes."

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Dec 04, 2013
Adam & Eve/DDB London
Harvey Nichols
Ben Tollett
Emer Stamp
Ben Priest
Daniel Fisher
Art Director:
Richard Brim
Creative Producer:
Kirsty Harris
Victoria Keenan
James Rouse
Production Company:
Post Production:
Audio Post:
Factory Studios

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