Luxury Department Store Harvey Nichols Creates Cheap Gift Collection

'Spend It On Yourself Instead,' Says Adam&Eve DDB ad

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While rivals such as John Lewis are encouraging people to treat their loved ones with generous gifts for Christmas, upscale British retailer Harvey Nichols has taken a different tack. Agency adam&eve/DDB has created an actual range of "ultra low net worth" gifts for the retailer, backed by a TV campaign that says "spend it on yourself instead". A plastic doorstop, Christmas lunch in a tin and even a bunch of gravel are included in the "Sorry, I Spent It On Myself" Collection, which will be available in store and on the Harvey Nichols website from November 27th.

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About

Credits
Date
Nov 25, 2013
Agency:
Adam & Eve/DDB London
Client:
Harvey Nichols
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Emer Stamp
Executive Creative Director:
Ben Priest
Copywriter:
Daniel Fisher
Art Director:
Richard Brim
Business Director:
Paul Billingsley
Account Manager:
Kannayo Okolie
Planner:
Jessica Lovell
Product Design/Design:
Alex Fairman
Creative Producer:
Kirsty Harris
Producer:
Daniel Moorey
Media Agency:
Rocket
Production Company:
Siobhan Squire
Director:
James Day
Song Title:
Silent Night
Composer:
Stuart Hancock
Music Production Company:
Siren @ Factory Ltd.
Publisher:
Siren Publishing Ltd
Post Production:
MPC
Audio Post Production:
Factory Studios
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