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Copyright Your Harvey's Burger Creation

BBDO Toronto Campaign Ensures Nobody Else Can Register Your Burger

Editor's Pick

Canadian burger chain Harvey's lets customers choose how they make their burger -- a la Subway. BBDO Toronto's new campaign plays on that with "Copyright," which features a "burger barrister," Morley Gunn, who is fighting the good fight by helping you copyright your burger creation. At MyHarveysCopyright.com, you can build your burger, from patties to toppings to the amount of condiments, then register the burger. Once that's done, nobody else can register a similar creation. The creator receives a copyright number, a "certificate of copyright," and 10% off at Harvey's through February.

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About

Credits
Date
Nov 27, 2013
Agency:
BBDO Toronto
Client:
Harvey's
ECD:
Peter Ignazi
ECD:
Carlos Moreno
Writer:
Nancy Crimi-Lamanna
Art Director:
Derek Blais
Art Director:
Deborah Prenger
Agency Producer:
Adriana Laborde
Prod. Co.:
Soft Citizen
EP:
Link York
Director:
Air Castle
Edit:
POSTERBOY Edit
Edit:
Griff Henderson
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