Hatch 2007: 1984 Focus Group

The famous Apple spot gets dressed down at the hands of a focus group in this video, which opened this year's Hatch Awards, the Ad Club of Boston's awards show.
 
 
 

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The famous Apple spot gets dressed down at the hands of a focus group in this video, which opened this year's Hatch Awards, the Ad Club of Boston's awards show.
 
 
 

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About

Credits
Date
Oct 07, 2007
Client:
Hatch Awards
Agency:
Arnold New York
Chief Creative Officer:
Pete Favat
Creative Director:
Roger Baldacci
Director:
Roger Baldacci
Director:
Lawson Clarke
Executive Producer:
Bill Goodell
Producer:
Lucy Benini
Cinematographer:
Mark Higgins
Cinematographer:
Nathan Laver
Editor:
Ellen Wallett
Audio Engineer:
Brian Heidebrecht
Recording Engineer:
Colby Eaton
Voiceover:
Wade Devers
Voiceover:
Lawson Clarke
Voiceover:
Wade Paschall
Moderator:
Natalie Puccio
Illustrator:
Charlie Hoar
Sound Mix:
Soundtrack Boston
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