Creativity

Hatch 2007: 1984 Focus Group

The famous Apple spot gets dressed down at the hands of a focus group in this video, which opened this year's Hatch Awards, the Ad Club of Boston's awards show.


Published on Oct 07, 2007

Editor's Pick

The famous Apple spot gets dressed down at the hands of a focus group in this video, which opened this year's Hatch Awards, the Ad Club of Boston's awards show.


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About

Credits

Date
Oct 07, 2007
Client:
Hatch Awards
Agency:
Arnold New York
Chief Creative Officer:
Pete Favat
Creative Director:
Roger Baldacci
Director:
Roger Baldacci
Director:
Lawson Clarke
Executive Producer:
Bill Goodell
Producer:
Lucy Benini
Cinematographer:
Mark Higgins
Cinematographer:
Nathan Laver
Editor:
Ellen Wallett
Audio Engineer:
Brian Heidebrecht
Recording Engineer:
Colby Eaton
Voiceover:
Wade Devers
Voiceover:
Lawson Clarke
Voiceover:
Wade Paschall
Moderator:
Natalie Puccio
Illustrator:
Charlie Hoar
Sound Mix:
Soundtrack Boston

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