1,100 Pairs of Havaianas Form the Steps of This Amazing Dance

Rodrigo Saavedra Captures the Spirit of Brazil in Global Ad

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Havaianas' first global spot is a delightfully choreographed dance celebrating not only the iconic flip flop brand but the culture of its native Brazil.

Shot by Landia's Rodrigo Saavedra for agency Almap BBDO, the ad sees a couple dancing by Rio's Sugarloaf mountain, with each of their steps laid out with a different pair of flip flops. Acccording to the brand, this was inspired by classic dance tutorials, where silhouettes of footprints show you how to move. What's even more clever is that not only does the film use an astonishing 1,110 pairs, they are actually all the colors and models of Havaianas ever released. The first pair, in fact, were the original slippers launched by the brand in 1962.

The elaborate spot involved more than a month of preparation and rehearsals. Choreographed by Brazilian dancer Carlinhos de Jesus, it features a specially composed soundtrack by Satelite Audio. But this is no pretentious dance-off -- with little touches like a shoe flying off into a cleaner's bucket of water, the ad retains a light-hearted tone that captures the easy-going and colorful Brazilian culture.

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About

Credits
Date
May 03, 2016
Agency:
Almap BBDO
Client:
Havaianas
Director:
Rodrigo Saavedra
Production Company:
Landia
Chief Creative Officer:
Luiz Sanches
Executive Creative Director:
Bruno Prosperi
Creative Writer:
Daniel Oksenberg
Assistant Director:
Andre Sallowicz
Assistant Director:
Luciano Lincoln
Director of Photography:
Daniel Fernandez Abelló
Executive Producer:
Sebastian Hall
Executive Producer:
Carolina Dantas
Steadicam:
Eric Catelan
Editor:
Tiago Gil
Visual Effects:
Nash
Audio:
Satélite Audio
Music:
Team Satélite
Agency Producer:
Vera Jacinto
Agency Producer:
Elisa Mello
Agency Producer:
Ana Paula Casagrande
Account:
Cristina Chacon
Account:
Mariana Silveira
Account:
Italo Vetorazzo
Planning:
Cintia Gonçalves
Planning:
Sergio Katz
Planning:
Utymo Oliveira
Planning:
Vanessa Sakamoto
Planning:
Beatriz Scheuer
Media:
Carla Durighetto
Media:
Patricia Scaloppi
Client Approval:
Carla Schmitzberger
Client Approval:
Rui Porto
Client Approval:
Christina Assumpção
Client Approval:
Eliana Vilches
Client Approval:
Marcelo Vecchi
Client Approval:
Maria Fernanda Candeloro

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