Creativity

HBO Go: Mom

It's time to take a hard look at your relationships.

Published on Oct 03, 2012

Editor's Pick

BBDO New York goes there with its newest campaign for HBO's on-demand, streaming service, HBO Go. Four spots take a look at your most important relationships -- with your mother, your grandma, your fiancee and your dog-- and ask you to reconsider them. Because whether you like it or not, they just can't compete.

The spots were directed by Aaron Stoller at Biscuit Filmworks, and are shot in a soft, romantic way, (that makes the tagline even more impactful) accompanied by a voiceover that unfortunately, tells it like it is.

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About

Credits

Date
Oct 03, 2012
Agency:
BBDO New York
Client:
HBO Go
Director:
Aaron Stoller
Prod. Co.:
Biscuit Filmworks
CCO:
David Lubars
ECD:
Greg Hahn
ECD:
Mike Smith
ACD/AD:
Lawrence Melilli
ACD/CW:
Matthew Mulvey
EP:
Angelo Ferrugia
Director of Integrated Production:
David Rolfe
Director of Photography:
Peter Donahue
Senior Executive Producer:
Shawn Lacy
EP:
Holly Vega
Line Producer:
Karen Wolfe
Editing Company:
Arcade Edit
Editor:
Geoff Hounsell
Animation Company:
Imaginary Forces
Color:
The Mill
Colorist:
Fergus McCall
Producer:
Orlaith Finucane

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