HBO: HBO Now - 12 Days of Gifting Intro

Because Who Wouldn't Want a Vampire in a Pear Tree?

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HBO all-stars are banding together to perform a unique rendition of the classic holiday tune "The 12 Days of Christmas" in a fun social campaign promoting the broadcaster's streaming service HBO Now.

Yesterday the brand debuted on social channels a video starring "Game of Thrones" actor Liam Cunningham (Davos Seaworth) "singing" the first day of the carol, with a GoT-themed twist. Today, a second video broke featuring "Entourage" actor Rex Lee. Upcoming films will include stars from "Girls," "The Wire," "Curb Your Enthusiasm," "True Blood" and "Veep" and will run through December 18.

The effort advertises 12 Day sof HBONow, a promotion that allows HBO customers to gift their friends and family free streaming access to the pilot episodes of 12 popular HBO shows. For the finale, which will feature "True Blood" actress Kristin Bauer van Straten, fans will have the opportunity to help craft the final day's lyrics via True Blood's Facebook and Twitter accounts.

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About

Credits
Date
Dec 08, 2015
Agency:
360i
Chief Creative Officer:
Pierre Lipton
Client:
HBO
Group Creative Director:
Michael Nuzzo
Creative Director:
Adam Gloo
Creative Director:
Emily Sander
Art Director:
Michael Dooley
Art Director:
John Ta
Motion Designer:
Kadeem Dick
Group Account Director:
Josh Lenze
Associate Account Director:
Audri Nakamura
Senior Producer:
Halley Hopkins
Senior Strategist:
Darren Wong
Social Publicist:
Alden Millar
Social Publicist:
Marty Zelenko
EVP, Consumer Marketing:
Chris Spadaccini
VP, Consumer Marketing:
Jason Mulderig
Director, Consumer Marketing:
Dana Lichtenstein
Associate Manager, Consumer Marketing:
Kate Cohen
Director, CRM & Retention Marketing:
Christa Patrylak
Manager, CRM & Retention Marketing:
Valentina Monte
Director, Digital Production:
Sean Gardner
Senior Producer:
Sohyung Kang
Producer:
Emily Donahue
Creative Director, Consumer Marketing:
Catherine Lee
Category
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