Creativity

HBO Now Wants You to Help Make the Greatest Day in TV Ever

Get Ready for a 24-Hour Binge Party

By Ann-Christine Diaz. Published on Sep 24, 2015

Editor's Pick

The Red Wedding . . . Bill and Sookie vampire sex. . .when Big rescues Carrie from Paris . . the closing scene of the Sopranos -- which was your favorite HBO moment?

HBO Now and 360i are inviting viewers to put them all together for "Greatest Day in TV Ever," another fun social campaign from the broadcaster and agency.

HBO Now is inviting viewers to share their favorite HBO viewing experiences through Facebook and Twitter, along with the hashtag #GreatestDayinTVEver. Then, on Saturday, September 26th, HBO will turn fans' suggestions into a 24-hour-long monster playlist that will stream instantly through HBO Now.

HBO characters such as Jon Snow and show Twitter accouns from Game of Thrones and True Blood are already campaigning via social media.

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Credits

Date
Sep 24, 2015
Agency:
360i
Chief Creative Officer:
Pierre Lipton
Client:
HBO
Group Creative Director:
Michael Nuzzo
Creative Director:
Adam Gloo
Creative Director:
Emily Sander
Art Director:
Doug Murray
Art Director:
Michael Dooley
Copywriter:
John Ta
Group Account Director:
Josh Lenze
Associate Director:
Audri Nakamura
Senior Producer:
Halley Hopkins
Director of Strategy:
Adrian Goodsell
Senior Strategist:
Darren Wong
SVP, Digital and Social Media:
Sabrina Caluori
Director, CRM & Retention Marketing:
Christa Patrylak
Manager, CRM & Retention Marketing:
Valentina Monte
Digital Production Director:
Sean Gardner
Senior Producer:
Sohyung Kang
Producer:
Emily Donahue
Editorial Director:
Kevin Pearce
Senior Editor:
Tanner Stransky

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