HBO: Imagine Launch

HBO and BBDO unveil another complex tale for the channel's new brand campaign

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Last week in New York, HBO and BBDO unlocked the last component of Imagine, their follow-up to the multi-award "Voyeur" campaign. A series of films released online teased the effort with a tale following thugs' pursuit of a mysterious Teddy Bear. The centerpiece of the live event featured a cube of screens that showed multiple perspectives of various stories. The Imagine tale unfolds even further on the HBO Imagine website, which features a network of films and clues that draw viewers further into the drama.

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About

Credits
Date
Sep 18, 2009
Agency:
BBDO New York
Client:
HBO
Interactive Agency:
The Barbarian Group
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Bill Bruce
Executive Creative Director:
Greg Hahn
Executive Creative Director:
Mike Smith
Assistant Creative Director:
Adam Reeves
Assistant Creative Director:
Brandon Mugar
Copywriter:
Adam Reeves
Art Director:
Brandon Mugar
Director of Integrated Production:
Brian DiLorenzo
Content Producer:
Nicholas Gaul
Production Company:
Biscuit Filmworks
Director:
Noam Murro
Executive Producer:
Shawn Lacy
Producer:
Jay Veal
Digital Agency:
The Barbarian Group
Visual Effects:
Animal Logic
Visual Effects Supervisor:
Nicholas Ponzoni
Visual Effects Producer:
Nerissa Kavanagh
Telecine:
The Syndicate
Telecine Artist:
Marshall Plante
Flame Artist:
Verdi Sevenhuysen
Visual Effects Producer:
Robert Evans

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