HBO's Instagram account turns into a big trivia game with a new social campaign created out of Droga5 New York, "HBO's Instagram Journey."
HBO will be seeding on Instagram its iconic "static" imagery with logos its popular shows like "Game of Thrones," "Last Week With John Oliver" and "Silicon Valley." Each will feature stealthy tags that will lead them either further through the platform --where they can score some goodies, or, hit a dead end. But even there they'll be rewarded with some fun content featuring stars of the shows.
Throughout the game, viewers have a chance to win fun rewards, and the first person to reach the winning post will get a chance to claim the top prize. For example, the winner of the Silicon Valley hunt will score a replica of the show's Aviato car, while the "Last Week With John Oliver" winner will get an all-expense paid trip to NYC and tickets to see a taping of his show.