Creativity

Need a Place to Park Your Dragon? HBO Has Just the Spot for You.

Nordic Campaign for 'Game of Thrones' Puts Mythical Beast in Mundane Places

Published on Apr 15, 2014

Editor's Pick

Pedestrians in Copenhagen, Stockholm, Oslo and Helsinki can now park their dragons right next to their dogs, thanks to this amusing ambient campaign out of Seligemig, Copenhagen to promote HBO Nordic's fourth season of Game of Thrones. The effort placed extra sturdy dragon "hooks" right next to those typically reserved for pooches, outside local stores and supermarkets.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 15, 2014
Agency:
Seligemig - Copenhagen
Client:
HBO Nordic
Creative Director:
Simon Engstrom
Art Director:
Jonas Quist Nielsen
Art Director:
Thea Sparvath

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.