Need a Place to Park Your Dragon? HBO Has Just the Spot for You.

Nordic Campaign for 'Game of Thrones' Puts Mythical Beast in Mundane Places

Published on

Editor's Pick
Pedestrians in Copenhagen, Stockholm, Oslo and Helsinki can now park their dragons right next to their dogs, thanks to this amusing ambient campaign out of Seligemig, Copenhagen to promote HBO Nordic's fourth season of Game of Thrones. The effort placed extra sturdy dragon "hooks" right next to those typically reserved for pooches, outside local stores and supermarkets.
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Advertised brand: HBO Nordic

Advert title(s): Dragon parking sign

Headline and copy text (in English): Dragon - Game of Thrones Season 4, 7.4.14

Advertising Agency: SELIGEMIG, Copenhagen, Denmark

Agency website:

Creative Director: Simon Engstrøm

Art Director: Jonas Quist Nielsen, Thea Sparvath

Additional credits: Olivia Muus, Daniel Norit-Bodilsen, Sarah Heisterberg,

Published: April, 2014

Short rationale: To help promote HBO Nordic's Game of Thrones season 4 premiere, we put up dog parking signs made for dragons, next to the normal ones, outside stores and supermarkets in Copenhagen, Stockholm, Oslo and Helsinki.

Apr 15, 2014
Seligemig - Copenhagen
HBO Nordic
Creative Director:
Simon Engstrom
Art Director:
Jonas Quist Nielsen
Art Director:
Thea Sparvath
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