Creativity

Three Years Later, #takemymoneyHBO Finally Pays Off

Broadcasters Sends in Two Characters from 'The Sopranos to Collect' the Cash

Published on Apr 10, 2015

Editor's Pick

The wait is for a stand-alone HBO streaming service is over and HBO super fans finally get what they've wanted for a very long time. In 2012, Jake Caputo had asked his fellow HBO fans how much they would pay monthly for a streaming service on a site takemymoneyhbo.com. Within 48 hours, 163,673 people tweeted using his hashtag, #takemymoneyHBO.

This week, the network answered Mr. Caputo's prayers with the launch of HBO Now, so he and other fans could stream their favorite HBO movies and shows without a cable package. In this funny ad promoting the service, Sopranos characters Paulie "Walnuts" Gualtieri and Salvatore "Big Pussy" Bonpensiero pay Mr. Caputo a visit to collect what Mr. Caputo promised. (The pair leaves him a little money for the Subway, of course.)

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 10, 2015
Client:
HBO Now

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.