Rule Westeros for a Day With This Fun Uber and HBO Promotion

Game of Thrones Fans Take Photos on the Iron Throne for HBO Streaming Service Promotion

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Everyone wants a chance to rule Westeros. Luckily, there's a way to sit on the Iron Throne without any gore or backstabbing involved.

In a promotion for its new stand-alone streaming service, HBO Now, HBO teamed up with Uber on this fun idea that allows fans to take a picture on the iconic throne. From April 16-17 between 11 a.m. to 5 p.m., viewers who happen to be between 14th Street and 59th Street in New York City can enter the promo code ThroneRides into Uber to order a pedicab outfitted with a throne. It will then pedal over to them to provide a photo opp with a throne -- unfortunately, rides weren't part of the service.

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Date
Apr 17, 2015
Client:
HBO Now/Uber
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