Forget Trump and Clinton: Daenerys Targaryen and Jon Snow Want Your Vote in 'Game of Thrones' Election-Themed Campaign

Broadcaster Introduces the 'GoT Party' to Promote Season Six

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Clinton and Trump not cutting it for you? Well, consider Daenerys Targaryen, Jon Snow, Cersei Lannister or Petyr Baelish for your new leader with HBO's election-themed campaign promoting "Game of Thrones."

The broadcaster is offering up an alternative to the reality TV reality that has become the U.S. presidential race by promoting a new party, The GoT Party, and four new candidates from its popular show.

Featuring a website, social media and a teaser film, the campaign plays on -- and has fun with -- all the political worries that have been plaguing voters this election season: "For those who feel out, for those who don't see their banner on the ballot, for those who don't like how the game is played, we demand strong leaders who stand for those who sacrifice, who know what it means to rise from nothing, who won't hesitate to break the game," the teaser announces.

It then directs viewers to a voting site, where they can read up on the various GoT candidates' platforms. Of Targaryen for example, the site explains, "Her unparalleled negotiation skills, board of diverse and trusted advisors, and proven track record of peacekeeping in volatile regions make this Targaryen a frontrunner for the nomination."

Jon Snow, meanwhile, is "a soldier among soldiers, a leader among leaders and a principled crusader capable of cementing unexpected alliances. He will lead our divided nation to victory through the long night against an army of the dead." Cersei Lannister is described as a "confident, passionate and driven" leader who "Knows that love wiedls the power to destroy all men … The Lioness like to play with her food -- especially when playing dirty feels good." And finally, the site says Petyr Baelish "will use his diplomatic and financial mastery to bring the Realm out of debt and usher in a new era of peace and prosperity by leveraging a sophisticated intelligence network."

The site asks users to cast their vote (currently, Targaryn is in the lead with 40% of the vote, followed by Snow, who has 36%) and encourages fans to show their support for their favorite candidates with images that can be shared along with the hashtag #GOT2016.

The campaign promotes Season 6 of the series, which just went on sale this week. It's just the latest in broadcasters' election-inspired pushes. Earlier, for example, Netflix ran a "political" campaign for "House of Cards" character Frank Underwood that earned the Cannes Lions Integrated Grand Prix in June.


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Date
Aug 03, 2016
Client:
HBO
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Industry
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