Creativity

Head & Shoulders: Point of View

Head & Shoulders gives the Argentinean consumer a rude awakening:  a bird’s-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the

Published on Apr 18, 2008

Editor's Pick

Head & Shoulders gives the Argentinean consumer a rude awakening:  a bird’s-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the top of their heads on a TV screen in front of them and, if they don’t like what they see, reach out and grab a bottle.

The integrated campaign extends this top-of-head view to the mock second cover of a magazine and on outdoor posters featuring new renderings of Van Gogh’s self-portrait and the Mona Lisa.  Users can also go online to make their own “head animation,” where you can design your own singing head-top face. Check out a few sample videos: Lollipop, Queen and Nessum Dorma.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 18, 2008
Client:
Head & Shoulders
Agency:
Del Campo Nazca Saatchi & Saatchi
Creative Director:
Mariano Serkin
Creative Director:
Maxi Itzkoff
Creative Director:
Lucas Panizza
Creative Director:
Norberto Vatrano

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.