Head & Shoulders: Point of View

Head & Shoulders gives the Argentinean consumer a rude awakening:  a bird’s-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the

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Head & Shoulders gives the Argentinean consumer a rude awakening:  a bird’s-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the top of their heads on a TV screen in front of them and, if they don’t like what they see, reach out and grab a bottle.

The integrated campaign extends this top-of-head view to the mock second cover of a magazine and on outdoor posters featuring new renderings of Van Gogh’s self-portrait and the Mona Lisa.  Users can also go online to make their own “head animation,” where you can design your own singing head-top face. Check out a few sample videos: Lollipop, Queen and Nessum Dorma.

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About

Credits
Date
Apr 18, 2008
Client:
Head & Shoulders
Agency:
Del Campo Nazca Saatchi & Saatchi
Creative Director:
Mariano Serkin
Creative Director:
Maxi Itzkoff
Creative Director:
Lucas Panizza
Creative Director:
Norberto Vatrano
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