Creativity

Gus Kenworthy Waves the Rainbow Flag for Head & Shoulders

Freestyle Skier Stars in Ad by Saatchi & Saatchi Ahead of Winter Olympics

By Jack Neff. Published on Jan 03, 2018

Editor's Pick

Gus Kenworthy already has appeared--at least via inspiration for one of many mini-vignettes--in Procter & Gamble's latest "Thank You Mom" work from Wieden & Kennedy in advance of next month's Winter Games.

Now the freestyle skier is appearing in the flesh in an ad from Saatchi & Saatchi New York for P&G's Head & Shoulders, where, in what may be a first for Olympics ads, he holds the rainbow flag. The spot broke during last weekend's college football bowl games.

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Credits

Date
Jan 03, 2018
Agency:
Saatchi & Saatchi New York
Client:
Head & Shoulders
Brand Director:
John Brownlee
Brand Manager:
Christopher Talbott
Brand Manager:
Karen Schwartz
Assistant Brand Manager:
Kevin Severs
Associate Director of Global Beauty Communications:
Brent Miller
Associate Manager of External Relations:
Bilal Lakhani
Associate Director:
Yea Yun Chow
Regional Account Director:
Rachel Poad
Account Director:
Matthew Libbey
Account Manager:
Page Perkinson
Account Executive:
Gloria Yi
Strategy Director:
Julie Dombreval
Director of Digital Strategy:
Melissa Hochman
Chief Creative Officer:
Javier Campopiano
Associate Creative Director:
Catherine Eccardt
Associate Creative Director:
Helen Shin
SVP, Executive Producer:
Jerry Boyle
Senior Art Producer:
Amy Salzman
Director of Business Affairs:
Robin Oksenhendler
Business Manager:
Keri Catanzano
Business Manager:
Esther Bonacci
Traffic Manager:
Torin Goodrich
Integrated Production Manager:
Dennis Marchesiello
Production Company:
Prodigious
Editorial Company:
Prodigious
Director:
Patrik Giardino
Photographer:
Patrik Giardino
Executive Producer:
Kelly Broad
Head of Production:
Rebecca Siegel
Line Producer:
Doug Smith
Senior Producer:
Jesse Schwartz
Editor:
Steve Evans
Editor:
Kevin Palmer
Assistant Editor:
Sarah Germano
Flame Artist:
Andrew Granelli
Audio Mixer:
Steve Perski
Color Company:
Harbor Picture Company
Colorist:
Roman Hankewcyz
Music Company:
APM Music

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