Head & Shoulders' Scalp Art Might Be the Weirdest Dandruff Shampoo Promo Ever

Rob the Original Shaves Celebrity Portraits Onto Healthy Heads

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Eschewing from the familiar white flakes on shoulder image that has come to be a staple of dandruff shampoo advertising, Head & Shoulders turns to a unique kind of art to deliver the message that its product promotes a healthy scalp.

The brand and its agency Saatchi & Saatchi London teamed with barber/artist Rob the Original to recreate famous celebrity faces -- those of Head and Shoulders ambassadors Sofia Vergara, Odell Beckham Jr. and L.A. Galaxy player Giovanni Dos Santos -- on the backs of people's heads.

Online films show Rob the Original making his creations, which also appear in print ads shot by London-based photographer Oleg Tolstoy, a descendant of the famous Russian novelist Leo Tolstoy who has made a name for himself as a celebrity photographer.

"Everyone knows Head & Shoulders removes dandruff," said Oggie Kapetanovic, Head & Shoulders brand director for the Americas in a statement. "But beyond removing dandruff, Head & Shoulders also fosters a healthy scalp. An artist needs a clean canvas to create, and a healthy scalp is the perfect canvas for Rob's art."

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About

Credits
Date
Apr 29, 2016
Agency:
Saatchi & Saatchi London
Client:
Head & Shoulders
Global Chief Creative Officer:
Kate Stanners
Executive Creative Director:
Rob Potts
Executive Creative Director:
Andy Jex
Global Creative Director:
Kate Stanners
Creative Director:
Celeste Dalairac
Creative Director:
Marion Cohen
Copywriter:
Mark Slack
Copywriter:
Jack Davies
Art Director:
Tom Young
Art Director:
Miguel Sousa
Planner:
Paula Vampre
Account Handler:
Toby Clarke
Producer:
Benedict Murray
Production Company:
Tomboy Films
Production Company:
Saatchi Digital
Director:
Tom Clarkson
Editor:
Tom Clarkson
Editor:
Jan Vrhovnik
Post Production Company:
Tomboy Films
Post Production Company:
Saatchi Digital
Audio Post Post Production:
Tomboy Films
Audio Post Post Production:
Saatchi Digital
Category
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