Creativity

President Obama Plays With a Selfie Stick in Buzzfeed Video for Healthcare.gov

He Wants You to Know Feb. 15 Is Deadline to Enroll on Healthcare.gov

Published on Feb 12, 2015

Editor's Pick

President Obama doesn't shy away from silliness -- and selfie sticks -- when it comes to encouraging people to sign up for Obamacare through healthcare.gov. The deadline for enrolling or renewing a Marketplace health insurance plan is Feb.15, so the POTUS teamed with Buzzfeed to produce this totally charming video in which he practices his pronunciation of "February," dunks giant cookies and fake basketballs, shoots selfies and doodles romantic sketches of First Lady Michelle.

Last year, the White House also made a big last-minute push with Droga5 that enlisted celebrity moms to nag others to enroll.

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About

Credits

Date
Feb 12, 2015
Agency:
Buzzfeed
Client:
Healthcare.gov

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