HealthPartners: Pee Cup

Health care company conglomerate HealthPartners, as part of an integrated campaign, has littered the Twin Cities with giant health care items like tongue depressors, swabs, syringes, pill capsules and specimen (pee) cups. The pictured pee cu

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Health care company conglomerate HealthPartners, as part of an integrated campaign, has littered the Twin Cities with giant health care items like tongue depressors, swabs, syringes, pill capsules and specimen (pee) cups. The pictured pee cup is seven feet tall and weighs 400 pounds.

HealthPartners will also have mascots Petey P. Cup (yuck yuck) and Pokey the Syringe visit summer events in the area.

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About

Credits
Date
May 19, 2008
Client:
HealthPartners
Agency:
Kerker & Associates
Creative Director:
Chris Preston
Art Director:
Peter Tressel
Copywriter:
Terry Thomas
Copywriter:
Arthur Tanimoto
Production Director:
Beth Elmore
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