Heart & Stroke Foundation: Last 10 Years

What will you choose?

Published on Feb 06, 2013

Editor's Pick

Canada's Heart & Stroke Foundation, which in the past has used zombies to teach us about CPR and given death a real evil personality is back with Lowe Roche Toronto for an emotional appeal. Using split-screen, the film shows two possible ways the last 10 years of your life could go. Especially evocative is the final scene, showing the wife of the protagonist in tears on the right, and content on the left.

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Feb 06, 2013
Lowe Roche Toronto
Heart & Stroke Foundation
Creative Director:
Sean Ohlenkamp
Associate Creative Director:
JP Gravina
Associate Creative Director:
Simon Craig
Agency Producer:
Sandy Cole
The Dempseys
Production Company:
Director of Photography:
John Houtman
Executive Producer:
Harland Weiss
Executive Producer:
Donovan Boden
Line Producer:
Kelly King
Editorial House:
Rooster Post
Mick Griffin
Assistant Editor:
Jesse Unruh
Visual Effects:
Track & Field
Visual Effects:
Ernie Mordak
Vapor Music

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