Creativity

Heart & Stroke Foundation: The Undeading

Dead simple.

Published on Oct 16, 2012

Editor's Pick

Agency59 and director Vincenzo Natalie (of Splice fame) present this clever, timely, and well-shot PSA for the Heart & Stroke Foundation of Ontario.

Playing around with the term undead, the PSA promotes awareness of CPR, and stars Michelle Nolden as a human being running from a horde of zombies. In a wonderful cinematic twist, the zombies show you exactly what to do when someone has a stroke or goes into cardiac arrest -- and how to bring back the "dead" and make them "undead."

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Credits

Date
Oct 16, 2012
Agency:
Agency59 - Toronto
Chief Creative Officer:
Brian Howlett
Client:
Heart & Stroke Foundation
Copywriter:
Ketan Manohar
Art Director:
Naeem Walji
Agency Producer:
Maggie Clark
Director:
Vincenzo Natali
Production Company:
Cartilage Inc.
Executive Producer:
William Cranor
Producer:
Matt Kloske
Music:
Cyrille Aufort
Director of Photography:
Jeremy Benning
Editor:
Graham Chishholm
Visual Effects:
Alter Ego
Casting:
Stephanie Goran
Makeup:
Caligari
Production Design:
Erin Parton
Production Manager:
Derrek Modesto

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