The 'World's Largest Jigsaw Billboard' Promotes an Israeli University

Poster Was Made Out of 2M Tall Puzzle Pieces

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The "world's largest and hardest jigsaw billboard" was recently erected in Israel, to demonstrate how tough it is to get into Hebrew University Jerusalem.

Overlooking Ayalon, Israel's busiest road, the billboard was constructed out of two-meter tall jigsaw puzzle pieces, thus creating the world's largest and hardest jigsaw billboard, put together on the side of a 14-story high building. The pieces were glued to the wall by a team of professional climbers and, due to the size of the pieces, they had to be carried down one by one.

The campaign, by agency Gefen Team, ran late last month and drove thousands of potential students to take part in the University's open campus day on March 3.

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About

Credits
Date
Mar 21, 2017
Agency:
Gefen Team Tel Aviv
Client:
Hebrew University Jerusalem
Category
Latest Creativity News on Ad Age

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