Creativity

Hefty: The Thing

These bags are good for all your messes.

Published on Jul 10, 2012

Editor's Pick

Up until now, there was only one way to advertise garbage bags: load 'em up with leftovers and other mess, then proudly show off how strong and durable they were.

But under Napolean Dynamite director Jared Hess, garbage-bag commercials get a peculiar twist. EuroRSCG's first work for Hefty is this series of ads that are excellently effective in a bizarre way. Because these bags are so good, they hold up all your baby's disgusting mess, can handle a pretty wild ragerand even contain an otherworldy life form. No word yet on whether a real person was crammed into that bag for that last one.

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About

Credits

Date
Jul 10, 2012
Agency:
Euro RSCG Chicago
Chief Creative Officer:
Jason Peterson
Client:
Hefty
Creative Director:
Bill Rogers
Senior Art Director:
Jason Tisser
Senior Copywriter:
Regan Kline
Producer:
Joe Tipre
Production Company:
Moxie Pictures
Director:
Jared Hess
EP:
Robert Fernandez
EP:
Lizzie Schwartz
Head of Production:
Roger Zorovich
Producer:
Laura Heflin
Director of Photography:
Munn Powell
Editorial Company:
Feed the Walrus
Editor:
Adam Jenkins
EP:
Desiree Cobb
Sound Design Company:
Made
Sound Designer:
Todd Bernstein
Visual Effects Co.:
Feed the Walrus
Visual Effects Editor:
Greg Huber
Business Affairs:
Bonnie Hamilton
Planner:
Kim Angel
Media Agency:
MPG
Media Director:
Vanessa Watts

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