So What's It Like To Be Dropped?

Heineken's New "Legends" Describe Their Experiences

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Editor's Pick

Heineken highlights the best moments of its YouTube branded content project, Dropped, in this film from creators W+K Amsterdam featuring some of the candidates talking about their experiences.

Fifteen episodes over four months showed ordinary guys "dropped" into environments designed to take them out of their comfort zones in an attempt to become one of Heineken's "Legends". Heineken says the episodes were watched in 208 countries and racked up over 35 million views.

The film's soundtrack is an original song written and performed by Murray, an Irishman who featured in the last Dropped episode, set in the Phillipines.

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About

Credits
Date
Sep 30, 2013
Agency:
Wieden + Kennedy Amsterdam
Client:
Heineken
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