Heineken Orders American Bosses to Let Staff Watch the World Cup

Companies Can Win Beer by Tweeting #BrazilianNoShow

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Editor's Pick

Watching the FIFA World Cup isn't easy if you live in the US. Most matches are being shown at inconvenient times of day -- like midday, when you're in the office and should be working. So, in this video, Heineken gets its US CMO Nuno Teles (who happens to be Portuguese) to urge US bosses to let their employees take time out for the soccer. Benevolent employers who decide to do so are encouraged to tweet Heineken with the hashtag #BrazilianNoShow -- and companies who take part can win some ice-cold beer. The campaign is by Wieden + Kennedy New York.

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Jun 25, 2014
Wieden & Kennedy
Creative Director:
Eric Steele
Creative Director:
Erik Norin
Gabe Sherman
Art Director:
Blair Warren
Social Strategist:
Jessica Abercrombie
Community Manager:
Rocio Urena
Director of Content Production:
Nick Setounski
Business Affairs:
Quentin Perry
Project Manager:
Sunjoo Ryou
Senior Producer:
Michelle Carman
Pete Slife
Production Assistant:
Brian Schimpf
Assistant Editor:
Stephen Nelson
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