Keep your Heineken safe this year on the Coachella campgrounds. The beer brand has a 'Cold Storage room' where campers can store their beer, with a check-in system that guarantees no thief will get in to take your cold ones out.
The system requires users to enter their names and get this -- fingerprint IDs -- to access their beers. The brand also gives you $25 off your concert ticket if you buy the ticket and a 12 or 24-pack of Heineken, so you're essentially getting your brewski free.
Check out more pictures on the right.