Creativity

Heineken: Crack The Case Teaser

Be like Bond, kinda.

Published on Sep 14, 2012

Editor's Pick

Wieden and Kennedy Amsterdam and MJZ Productions give you a chance to be Bond with "Crack the Case," a new integrated campaign from the beer brand's partnership with the upcoming 007 movie, "Skyfall."

In the teaser for the movie, new Bond girl Berenice Marlohe "contacts you" from a train travelling through Siberia. James Bond is there -- somewhere to her left, looks like -- but not quite ready to show himself yet, apparently. He has a briefcase, and your mission, should you choose to accept it you are charged with cracking the case, literally.

The campaign launches next week, with a long-form television commercial, directed by Matthijs van Heijningen Jr., that will lead to a series of tests that ask you to solve the case.

Yesterday, we featured Coke Zero's tie up with the movie, featuring a chic James Bond (in a diner, no less) trying to get the girl, accompanied by a reworking of the classic Bond theme music. Seriously, are there going to be martinis in this movie at all?

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About

Credits

Date
Sep 14, 2012
Agency:
Wieden + Kennedy Amsterdam
Client:
Heineken
Director:
Johnny Grant
Prod. Co.:
Irresistible Films

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