Creativity

Heineken: #Dadjokes - Halibut

Father's Day social campaign asks fans to share classic dad humor

Published on Jun 13, 2013

Editor's Pick

Everyone loves the Twitter stream Sh*t My Dad Says. Perhaps with that in mind, Heineken is encouraging consumers to share their most groan-worthy "dad jokes" for Father's Day in the US this Sunday.  The campaign, by Wieden + Kennedy NY, asks people to tweet their dad's go-to jokes to @Heineken_US using the hashtag #dadjokes, and the brand will then memify its favorites featuring throwback photos of dads through the ages.
 
@Heineken_US will start off the day by posting a #dadjoke on Facebook, Twitter and Instagram with a call to action to share your own. When it republishes consumer jokes, it will also create an image to match, with so people can share with their dad. All #dadjokes will be archived on a #dadjokes Tumblr, which will go live on the day.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 13, 2013
Agency:
Wieden & Kennedy New York
Client:
Heineken
Executive Creative Director:
Scott Vitrone
Executive Creative Director:
Ian Reichenthal
Creative Director:
Erik Norin
Creative Director:
Eric Steele
Creative:
Mike Vitiello
Creative:
Jessica Abercrombie
Designer:
Cory Everett
Brand Strategist:
Jeremy Daly
Art Producer:
Michelle Chant
Interactive Producer:
Mutaurwa Mapondera
Interactive Producer:
Victoria Krueger
Director of Integrated Production:
Lora Schulson
Director of Interactive Production:
Brandon Kaplan

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.