Heineken: #Dadjokes - Halibut

Father's Day social campaign asks fans to share classic dad humor

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Everyone loves the Twitter stream Sh*t My Dad Says. Perhaps with that in mind, Heineken is encouraging consumers to share their most groan-worthy "dad jokes" for Father's Day in the US this Sunday.  The campaign, by Wieden + Kennedy NY, asks people to tweet their dad's go-to jokes to @Heineken_US using the hashtag #dadjokes, and the brand will then memify its favorites featuring throwback photos of dads through the ages.
@Heineken_US will start off the day by posting a #dadjoke on Facebook, Twitter and Instagram with a call to action to share your own. When it republishes consumer jokes, it will also create an image to match, with so people can share with their dad. All #dadjokes will be archived on a #dadjokes Tumblr, which will go live on the day.
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Jun 13, 2013
Wieden & Kennedy New York
Executive Creative Director:
Scott Vitrone
Executive Creative Director:
Ian Reichenthal
Creative Director:
Erik Norin
Creative Director:
Eric Steele
Mike Vitiello
Jessica Abercrombie
Cory Everett
Brand Strategist:
Jeremy Daly
Art Producer:
Michelle Chant
Interactive Producer:
Mutaurwa Mapondera
Interactive Producer:
Victoria Krueger
Director of Integrated Production:
Lora Schulson
Director of Interactive Production:
Brandon Kaplan
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