Heineken: Heineken Social Tree behind the Scenes

Christmas tree meets the social network.

Published on Dec 20, 2011

Editor's Pick

Even Christmas trees are getting the Facebook treatment this year. Singapore's Clarke Quay is the venue for what Heineken and its agency, Iris Worldwide, claim is the 'most social Christmas tree ever created'. The Heineken Super Social Christmas Tree is a digital art installation over 11 meters tall and stacked with 48 LCD screens. Consumers add their own photos, friends and custom messages via a Facebook App , incorporating animation and music if they want, and it will all be displayed on the tree from 17th-26th of December.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Dec 20, 2011
Iris - Singapore Singapore

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.