Heineken: Heineken Style Nuggets

A Heineken and some shoes, please.

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358 Helsinki created a traveling "diner" which served up Heineken with designer duds to promote the beer among the hipster crowd. The canteen toured five cities for 10 days at a time. Each time, you could order a Heineken "combo" that included the brew and shoes or a shirt or maybe even a wallet. The touring bar was also accompanied by a small television and radio campaign, social media and print. Finnish speakers, check out the campaign site for more info.

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About

Credits
Date
Sep 12, 2011
Agency:
358 Helsinki
Art Director:
Leo Karhunen
Client:
Heineken
Art Director:
Maria Fridman
Copywriter:
Valtteri Vakeva
Graphic Designer:
Ville Kovanen
Graphic Designer:
Iiris Ojanen
Creative Director:
Erkki Izarra
Client Team Director:
Robert From
Strategist:
Panu Nordlund
Producer:
Petra Yli-Hemminki
Producer:
Peggy Petrell
Category
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