Creativity

Benicio del Toro Suggests a New Heineken Recipe in Latest Spot

Brand Is Highlighting Its Three Simple Ingredients

By Alexandra Jardine. Published on May 05, 2016

Editor's Pick

Heineken continues to make the most of Benicio del Toro's laconic talents in the latest spot from its "There's More Behind the Star" campaign starring the actor. In the ad, the actor, in conversation with Heineken brewmaster Willem van Waesberghe, can't believe that the beer is brewed from only three ingredients: water, barley and hops. Surely there's got to be some lemon zest, ginger root or even wasabi in there?

The ad, by Publicis Worldwide, is one of a series running until 2017 that will focus heavily on the brand's flavor and ingredients. The first in the campaign launched in February.

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About

Credits

Date
May 05, 2016
Agency:
Publicis
Client:
Heineken

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