Creativity

Heineken: Keep it Legendary

Enjoy the game.

Published on Apr 20, 2012

Editor's Pick

Don't let the Europe-U.S. time different interfere with your soccer watching. For the UEFA Champions League, Heineken and The Vidal Partnership created 'Keep it Legendary,' a set of tools to help U.S. based soccer fanatics keep up with the sport the way it was meant to be -- after work, with friends, with beer.

Along with a locator to find bars to watch games, the site also has 'The Fever Keeper,' a browser add-on, which, once activated, blocks out all online chatter related to game, letting you stay blissfully ignorant until the right time.

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